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REQUIREMENT

Overview

Formulate and implement a detailed online marketing strategy to enhance brand awareness, boost sales, and introduce the brand's new presenter.

Objectives

Increase brand awareness and recognition among target audiences.
Promote Volnewmer, focusing on generating awareness and encouraging trials at partner clinics.
Implement integrated online-to-offline (O2O) activities to expand brand reach and engagement.

Solution

Planning

Research and analyze competitors' online marketing tactics, examining their communication channels, content creation, KOL partnerships, and paid media strategies to optimize our own campaigns for maximum effectiveness.

Objectives

We are leading the digital marketing strategy for Volnewmer by launching a new brand presenter, Kim Soo-hyun.
We have developed a campaign to showcase Volnewmer's lifting technology across platforms such as Meta, TikTok, LINE OA, and X.Influencer Marketing : Key Opinion Leaders (KOLs) have been engaged to enhance brand awareness.Digital Advertising : We are utilizing Meta and TikTok advertising platforms to promote our campaign.
This strategy includes targeted advertising and interactive online activities to effectively reach our audience.

TECHNOLOGY