Sudocrem is claimed to be “ All Mum’s simple effective ally.” The healing cream originally from Dublin is excellent at treating nappy rash and a variety of other minor skin lesions.

The Campaign

Microsite for Sudocrem has been created for the brand to hold the campaign. The main purpose of the campaign was to gain new customers and to maintain the existed ones. Free products on the microsite distributed for the newborns in the hospital or whoever interested in the testers. Just by scanning the QR code (offline) or registered on the microsite(online). We gathered all the data of those who engaged with us. By letting users upload product review content on the microsite, we made it to owned content and post on social media such as Facebook to promote and drive more traffic to the microsite

The Challenge
The bigger the challenge ,the bigger the opportunity.

Most of the messages from the brand are about medical terminology, it is hard to be perceived by most people, which made it the main challenge for Ideabranch. We have given Sudocrem a character to make it easier to reach the audience.