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Shower to Shower

Shower to Shower is a heritage brand, beloved by consumers for its high-quality body wash products for over 30 years. The brand offers a range of multi-benefit personal care items designed to leave you feeling fresh, clean, and confident from one shower to the next. Start Fresh. Stay Fresh.

Date

2023

Client

DCH AURIGA (Thailand)

Category

AWO & Production

REQUIREMENT

Overview

Boost Brand Awareness & Drive Sales Through Online Marketing Campaign for Rebrand.

Objective

Create awareness that this is the return of the old brand. What has returned in a new form is shower gel.
Generate sales for the brand by building awareness by creating online content to reach the target audience.
Use Brand Presenter and Music Marketing to help.

Solution

Planning

Conduct a competitive analysis of online communication channels: Identify the online platforms competitors utilize to engage their target audience. Analyze the content formats (videos, infographics, blog posts, etc.) that resonate most effectively with your competitors' target audience. Optimize your brand's online channels to ensure effective reach and engagement with the target groups identified in your strategic plan.

Strategy

Create content in various online channels suitable for the target group and purchase media to spread awareness and decisions to purchase the products.

Create content about products, promotions, and brand presenter launches to attract interest to the target group.
Craft a targeted media strategy to drive brand awareness and influence purchase decisions. Analyze your target audience's demographics, interests, and location to select the media channels where they're most receptive.
Launch a buzz-worthy online campaign for your grand opening! Engage your target audience through interactive activities on your LINE Official Account (OA). This will not only generate excitement for your grand opening but also build a valuable customer base for future promotions and special offers.
Using Kols or Influencers to review products that create awareness and want to try the products.

TECHNOLOGY