Mandom Corporation is a Japanese manufacturer and distributor of hair care, skin care, perfumes, and deodorants.
Date
2024
Client
Mandom Corporation (Thailand) Limited.
Category
AWO & Production
product
REQUIREMENT
Overview
Conduct online marketing campaigns for the brand to enhance brand awareness and drive sales.
Objectives
Increase brand awareness among target audiences.
Production Shooting
Promote new products, promotions, and Online campaign
Solution
Planning
Analyze the brand's marketing competitors: Online channels are used for communication and content formats are used to attract attention and build awareness among target audiences. Online media buying strategies ensure that all online content and activities reach the target audience as defined by the strategic plan.
Strategy
We support Mandom Thailand throughout marketing, from crafting compelling communication concepts to executing strategic media plans and selecting the most suitable influencers to connect with the target audience. We provide online marketing for three brands: Bifesta, Moist Diane, and Japan Beauty Lover.
Bifesta is a popular Japanese skincare brand in makeup removers and facial cleansers. Their products are designed to effectively remove makeup, dirt, and impurities from the skin while being gentle and suitable for sensitive skin. Bifesta is well-known for its micellar water formulas, which use tiny oil molecules to break down makeup and cleanse the skin without stripping away its natural oils.
Moist Diane is a Japanese hair care brand in shampoos, conditioners, and treatments. Their products are designed to nourish and repair damaged hair, leaving it soft, shiny, and healthy. Moist Diane is well-known for its natural ingredients and commitment to providing high-quality hair care solutions.
Japan Beauty Lover is a Japanese brand specialist in a variety of skincare products, such as Cleansing Research, Cow Brand, K-Palette, Oshima Tsubaki, SABORINO, Momo Puri, etc.