Toyota
" ลดเปลี่ยนโลกกับโตโยต้า ร่วมส่งเสริม Carbon Neutral Society สร้างสรรค์สังคมให้มีความเป็นกลางทางคาร์บอนอย่างยั่งยืน "
Date
2023
Client
Toyota Motor Thailand
Category
LINE OA & Tech
product
REQUIREMENT
Overview
TOYOTA "Lodplienlok" is a CSR campaign that encourages everyone to join in creating a greener, more sustainable planet by taking simple actions in their daily lives.
Objectives
- Raise awareness about the issue of pollution and global warming among the general public.
- Encourage everyone to reduce their carbon dioxide (CO2) emissions.
- Establish Toyota Thailand as an environmentally conscious company.
Solution
Planning
Utilizing LINE OA as the primary platform for the campaign, we'll analyze activities that reduce CO2 emissions and calculate the CO2 reduction.
The campaign will feature 12 engaging activities with clear participation rules.
Participants can join by sending photos to the LINE OA "ลดเปลี่ยนโลก" account.
The system will verify the validity of all participation.
Strategy
We'll employ an engaging and interactive system to encourage participation and inspire players to join us in making a positive impact on the planet.
Key strategies include:
- Designing a captivating interface: The game will feature three levels, starting with a polluted and barren world and progressing to a lush and green one. As players participate in activities, the world will transform, visually reflecting their positive impact.
- Developing a rewarding system: Players will earn points for participating in activities and can redeem these points for a variety of prizes.
- Implementing a leaderboard: A leaderboard will display the rankings of players based on their CO2 reduction, motivating them to strive for top positions and earn special prizes.
TECHNOLOGY
