Perfecta, Fresh from the farm to a delicious meal. Fresh Meat #1 Ingredient Promote a healthy immune system with antioxidants, No wheat, no corn No artificial additives, that might be harmful to your pet’s health.
Date
2024
Client
PET FOCUS COMPANY LIMITED
Category
Other
product
REQUIREMENT
Overview
Perfecta Quiz: holistic grain-free, So they can life to their fullest happiness and healthiest, Conduct online marketing campaigns for the brand to enhance brand awareness and drive sales.
Objectives
Educate pet owners about the benefits of holistic grain-free food.
Raise awareness of holistic grain-free food as a superior choice.
Establish our brand as a trusted source of holistic grain-free pet nutrition.
Solution
Planning
We are undertaking comprehensive research on holistic grain-free pet food to inform the development of an educational quiz. Additionally, we will create and implement a digital marketing campaign to engage the target audience and encourage participation in the quiz.
Strategy
Quiz Development: Create a quiz featuring comprehensive information on holistic grain-free foods to encourage product consideration.
Influencer Marketing: Key Opinion Leaders (KOLs) were engaged to increase awareness of the campaign and Perfecta holistic grain-free food.
Digital Advertising: Meta and TikTok advertising platforms were utilized to promote the campaign.
Data Collection: Data was collected to analyze user behavior and measure campaign effectiveness.