Idea Branch (IDB) | Innovative Digital Marketing Solutions for Modern Brands
Perfecta
Perfecta, Fresh from the farm to a delicious meal. Fresh Meat #1 Ingredient Promote a healthy immune system with antioxidants, No wheat, no corn No artificial additives, that might be harmful to your pet’s health.
Date
2024
Client
PET FOCUS COMPANY LIMITED
Category
Other
product
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REQUIREMENT
Overview
Perfecta Quiz: holistic grain-free, So they can life to their fullest happiness and healthiest, Conduct online marketing campaigns for the brand to enhance brand awareness and drive sales.
 
Objectives
  • Educate pet owners about the benefits of holistic grain-free food. 
  • Raise awareness of holistic grain-free food as a superior choice.
  • Establish our brand as a trusted source of holistic grain-free pet nutrition. 
Solution
Planning
We are undertaking comprehensive research on holistic grain-free pet food to inform the development of an educational quiz. Additionally, we will create and implement a digital marketing campaign to engage the target audience and encourage participation in the quiz.
 
Strategy
  • Quiz Development: Create a quiz featuring comprehensive information on holistic grain-free foods to encourage product consideration.
  • Influencer Marketing: Key Opinion Leaders (KOLs) were engaged to increase awareness of the campaign and Perfecta holistic grain-free food.
  • Digital Advertising: Meta and TikTok advertising platforms were utilized to promote the campaign.
  • Data Collection: Data was collected to analyze user behavior and measure campaign effectiveness.
 
TECHNOLOGY
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Perfecta
Perfecta

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