Idea Branch (IDB) | Innovative Digital Marketing Solutions for Modern Brands
Equal
Equal is the sweetener substitute you trust to perfectly flavor your favorite beverages without the calories.
Date
2024
Client
MERRISANT (THAILAND) CO., LTD.
Category
AWO & Production
product
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REQUIREMENT
Overview 
Create a VDO to launch a new product in advertising on online platforms.
 
Objectives 
We created a VDO for new product launches, appropriate for each platform to make it interesting. We designed the video. The ingredients and various properties of the product are introduced. Equal Glow comes in 3 flavors. 
  • Equal Glow Smoothie Strawberry: Inulin 5,000 mg., high fiber, L-carnitine, and makes the intestines balanced 
  • Equal Glow Beauteplus Peach: Collagen tripeptide 2,000 mg., Take care of both hair and skin. It helps with radiant, youthful-looking skin
  • Equal Glow Vitaplus Yuzu: Vitamin C 200%, 0 Kcal, Boost immunity and Anti-oxidant
Solution
Planning 
Research product information and raw materials, including Brand CI, to write storyboards suitable for creating new product videos for online advertising on various platforms. 
 
Strategy
  • Produced a new product video highlighting the key ingredients to demonstrate the product's benefits. 
  • Adjusting the video storyboard and sizing to fit advertising on each platform. 
  • We produced a video in English and Malaysian. To support reaching target groups abroad.
TECHNOLOGY
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Banner assets/img/Technology/adobe_illustrator.svg Banner assets/img/Technology/adobe_photoshop.svg Banner assets/img/Technology/adobe_premiere.svg Banner uploads/2024/11/1730449455_adobe_after_effects.svg
Equal
Equal

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