Idea Branch (IDB) | Innovative Digital Marketing Solutions for Modern Brands
Pung Siam
แบรนด์ "ปังสยาม" แบรน์ที่มีอายุมากกว่า 50 ปี คงเอกลักษณ์ความเป็นเบเกอรี่โฮมเมด รักษากลิ่นอายของเบเกอรี่ สดใหม่ ย้อนวันวานหลากหลายด้วยคุณภาพและวัตถุดิบที่ดี  ด้วย Concept  "อบด้วยรัก อุ่นด้วยใจ" ใส่ใจเหมือนคนในครอบครัว ปัจจุบันขยายสาขาทั่วประเทศมากกว่า 42 สาขา
Date
2022-2023
Client
Pang Siam B.E. 2515
Category
AWO & Production
product
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REQUIREMENT
Overview
Conduct online marketing campaigns for the brand to enhance brand awareness and drive sales.
 
Objectives
  • Increase brand awareness among target audiences.
  • Promote new store openings, new menu items, or new promotions to boost sales.
 
Solution
Planning
Analyze the brand's marketing competitors in terms of: Online channels are used for communication and content formats are used to attract attention and build awareness among target audiences. Online media buying strategies ensure that all online content and activities reach the target audience as defined by the strategic plan.
 
Strategy
Produce content on various online channels tailored to the target audience and purchase media to amplify brand awareness and drive purchase decisions.
  • Rebrand online channels to ensure consistent and engaging communication.
  • Create content about products, promotions, and lifestyle to engage with customers.
  • Create real-time content to capture attention and encourage purchasing decisions.
  • Purchase media strategically based on target audience demographics, interests, and location to optimize media effectiveness.
TECHNOLOGY
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Pung Siam
Pung Siam

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